Ideation | Design thinking

This project came up in a conversation with a friend. She was telling me her issues about dieting. I asked her how she shared her progress with the nutritionist. I was astonished by her answer, she had to send an excel attachment by email. Really?? In 2018??

After this conversation, I decided to develop a mobile app that would fulfil this function and others.

When I started my research focus in the buyer persona dieting needs and concerns  I have found out the following insights.

  • People feel lonely when dieting.
  • They think that food they ´re allowed to eat is boring and monotonous.
  • Keeping their social life up it´s a hardship.
  • They easily feel dull.
  • They haven´t any knowledge about nutrition.
Observation | Research

With these premises, I began to define how the app would be like.

Once I was clear about the content I launched a survey via google form to check if my hypothesis were correct.

Out of 184 responses to the test, the following information came up:

  •  70.5% of the people interested were women
  • People´s age was between 30-50 years old
  • They had a basic knowledge of nutrition
  • They are conscious of what they eat
  • 74.3% of people have been on a diet once.
  • 56.7% of them use Instagram.
  • 46% feel alone while dieting.
  • 32% use an app to register the data.
  • 70% would like to share their achievements.
Developing | Sketching

To relieve the buyer persona frustration, obtained by my research, I´ ve developed this features:

  • On the topic of loneliness, I´ve considered creating a network of nutritionists who will administer the tool guiding and advising users to meet their daily achievements. Obviously, this feature would be only in “the Last Plan” premium version.
  • Concerning the issue of eating repetitively, users will be advice and meal recipes share to relieve their frustration.  
  • They can share their frustrations and achievements with other members of The Last Plan Community as well read a post about people´s tricks to reach their goals day by day.
  • To be motivated in the app there will be a ranking to measure your goals about food, physical activity, mood and weight with other people.
  • And obviously, the chance to fill your daily goals

When the mockup was available I tested with several people and the general conclusion was that it´s a quite helpful app and very easy to navegate.

The result |The app
The result | The app